Personal profile
Education/Academic qualification
Ph.D., Marketing, University of Oregon
Award Date: May 5 2011
Bachelor, B.S. with Honors: Marketing, Montana State University
Award Date: May 5 2004
B.S. with Honors: Applied Psychology, Montana State University
Award Date: May 5 2004
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Beyond a simple yes or no: using signal detection theory to measure sponsorship identification accuracy
Madrigal, R. & King, J., Feb 19 2025, In: International Journal of Sports Marketing and Sponsorship. 26, 1, p. 108-123 16 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent
Madrigal, R., Armstrong-Soule, C. & King, J., Feb 12 2024, In: Journal of Advertising.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
A "Clear and Conspicuous" Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements
King, J., Yencha, C., Koppenhafer, L. & Madrigal, R., Oct 2022, In: Journal of Public Policy and Marketing. 41, 4, p. 353-367 15 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Are you with us or against us? The role of threat and anger in sport sponsorship
Bee, C., King, J. & Stornelli, J., Jan 2021, In: Journal of Business Research. 124, p. 698-707 10 p.Research output: Contribution to journal › Article › peer-review
22 Scopus citations -
Improving fit perceptions for an incongruent sponsorship: Associating a sports property to a brand via analogical articulation
Madrigal, R. & King, J., Jan 2021, In: Journal of Business Research. 124, p. 731-738 8 p.Research output: Contribution to journal › Article › peer-review
19 Scopus citations