Personal profile
Research Interests
Event Management
Automation
Sports Business
Psychometric Measures
Education/Academic qualification
Bachelor, Marketing & Mathematics
Master, Business Administration, Lynn University
Doctorate, University of New Mexico
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Emotional intelligence & ethical decision making in hunting tourism: a virtue based approach
Keiper, M. C. & Wilner, E., 2025, In: Tourism Recreation Research. 50, 1, p. 126-137 12 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty
Keiper, M. C., Nachtigal, J., Lupinek, J. M. & Stough, R. A., Apr 2024, In: Journal of Marketing Education. 46, 1, p. 18-31 14 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Artificial intelligence in sport management education: Playing the AI game with ChatGPT
Keiper, M. C., Fried, G., Lupinek, J. & Nordstrom, H., Nov 2023, In: Journal of Hospitality, Leisure, Sport and Tourism Education. 33, 100456.Research output: Contribution to journal › Article › peer-review
86 Scopus citations -
ChatGPT in practice: Increasing event planning efficiency through artificial intelligence
Keiper, M. C., Nov 2023, In: Journal of Hospitality, Leisure, Sport and Tourism Education. 33, 100454.Research output: Contribution to journal › Article › peer-review
61 Scopus citations -
Small business success: factors influencing the NBA's D-league
Keiper, M. C. & Barnes, J., Jan 19 2021, In: Journal of Small Business and Enterprise Development. 28, 1, p. 85-101 17 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations