Holloway, S.,
Martin, D. M.,
Plant, E.,
Schouten, J. W. &
Tilleman, S. G.,
2016,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature,
p. 731 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review