Personal profile
Research Interests
My research seeks to provide wildland recreation managers with social science to improve the experiences of all visitors while preserving the ecosystems that support those experiences. This agenda focuses broadly on research concerning visitor use management in parks and protected areas. More specifically, I'm interested in guiding innovation across conservation communication, wilderness management, recreation allocation, and the nexus of visitor use and health.
As the head of the Wildland and Recreation Management Research Laboratory at the University of Montana, my research seeks to inform the management of shifting demand for wildland recreation in parks and protected areas. Core questions within the research agenda include:
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What factors drive visitor demand?
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How does shifting demand influence the ecosystem services attained by visitors?
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How can we change visitor behavior in the face of increasing visitor use to meet management objectives and limit visitors’ ecological impacts?
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How can wilderness managers best navigate trade-offs between wilderness character qualities in the face of changing use levels?
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How can we fairly ration recreation in the face of use limits?
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How are visitor norms changing across time and space?
In service of this research agenda, I frequently collaborate with interdisciplinary teams of conservation social scientists, resource economists, wildlife biologists, recreation ecologists, tourism and hospitality scholars, designers, and agency partners.
Teaching Experience
PTRM 150: First Year Seminar in PTRM
PTRM 217: Outdoor Recreation Management
PTRM 300: Recreation Behavior
PTRM 391: Wildland Messaging and Communication
PTRM 482: Wilderness and Protected Area Management
PTRM 485: Recreation Planning
PTRM 582: Concepts in Parks and Protected Areas
PTRM 591: Applied Wilderness Management
Education/Academic qualification
PhD, Human Dimensions of Natural Resources and the Environment & Recreation, Park, and Tourism Management
Master, Recreation, Park, and Tourism Management
Bachelor, Environmental and Natural Resource Economics and Policy, Clemson University
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 7 Affordable and Clean Energy
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SDG 8 Decent Work and Economic Growth
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SDG 11 Sustainable Cities and Communities
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SDG 12 Responsible Consumption and Production
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SDG 13 Climate Action
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SDG 15 Life on Land
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Collaborations and top research areas from the last five years
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Examining Pathways to Camping Access in Rural Western U.S. An Application of Access Theory
Johnson, H. A., Rice, W., Faxon, H. O. & Walker, E., Feb 5 2026, In: Leisure Sciences.Research output: Contribution to journal › Article › peer-review
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Health benefits of parks are more strongly associated with driving access than walking access in the contiguous United States
Kreider, M. R., Rice, W. L., Leary, C. S., Semmens, E. O., Belote, R. T. & Larson, A. J., Apr 2026, In: Landscape and Urban Planning. 268, 105567.Research output: Contribution to journal › Article › peer-review
Open Access -
The Effect of Place Attachment and Leisure Identity on Wildland Stewardship
Thomas, E. R., Rice, W. L., Armatas, C. A. & Thomsen, J. M., 2026, In: Leisure Sciences. 48, 3, p. 596-616 21 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
A Comparison of Tourists’ Spatial–Temporal Behaviors Between Location-Based Service Data and Onsite GPS Tracks
Parkinson, C., Pan, B., Morris, S. A., Rice, W. L., Taff, B. D., Chi, G. & Newman, P., Jan 2025, In: Sustainability (Switzerland). 17, 2, 391.Research output: Contribution to journal › Article › peer-review
Open Access6 Scopus citations -
Assessing Grizzly Bear Safety Signage Designs: Applying a Personal Responses Tour through an Outdoor Gallery Installation
Foster, M. J., Rice, W. L. & Shellhorn, J., Apr 2025, In: Journal of Interpretation Research. 30, 1, p. 91-118 28 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations