A "Clear and Conspicuous" Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements

J King, C Yencha, L Koppenhafer, R Madrigal

Research output: Contribution to journalArticlepeer-review

1 Scopus citations
Original languageAmerican English
Pages (from-to)353-367
Number of pages15
JournalJournal of Public Policy and Marketing
Issue number4
StatePublished - Oct 2022


  • Colavita effect
  • Advertising
  • Differences-in-differences analysis
  • Direct-to-consumer advertising
  • Distraction
  • Moment-to-moment data
  • Risk

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