@article{e6882156f9a9410897097f9059149b30,
title = "A {"}Clear and Conspicuous{"} Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements",
keywords = "Colavita effect, Advertising, Differences-in-differences analysis, Direct-to-consumer advertising, Distraction, Moment-to-moment data, Risk",
author = "J King and C Yencha and L Koppenhafer and R Madrigal",
year = "2022",
month = oct,
doi = "10.1177/07439156221101581",
language = "American English",
volume = "41",
pages = "353--367",
journal = "Journal of Public Policy and Marketing",
issn = "0743-9156",
publisher = "American Marketing Association",
number = "4",
}