Are you with us or against us? The role of threat and anger in sport sponsorship

C Bee, J King, J Stornelli

Research output: Contribution to journalArticlepeer-review

16 Scopus citations
Original languageAmerican English
Pages (from-to)698-707
Number of pages10
JournalJournal of Business Research
Volume124
DOIs
StatePublished - Jan 2021

Keywords

  • Anger
  • Cognition
  • Emotion
  • Rival
  • Sponsorship
  • Threat

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