Are you with us or against us?: The role of threat and anger in sport sponsorship

C Bee; J King; J Stornelli

doi:10.1016/j.jbusres.2019.02.048

Are you with us or against us? The role of threat and anger in sport sponsorship

C Bee, J King, J Stornelli

Management and Marketing

Research output: Contribution to journal › Article › peer-review

20 Scopus citations

Original language	American English
Pages (from-to)	698-707
Number of pages	10
Journal	Journal of Business Research
Volume	124
DOIs	https://doi.org/10.1016/j.jbusres.2019.02.048
State	Published - Jan 2021

Keywords

Anger
Cognition
Emotion
Rival
Sponsorship
Threat

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10.1016/j.jbusres.2019.02.048

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title = "Are you with us or against us?: The role of threat and anger in sport sponsorship",

keywords = "Anger, Cognition, Emotion, Rival, Sponsorship, Threat",

author = "C Bee and J King and J Stornelli",

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JO - Journal of Business Research

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Are you with us or against us? The role of threat and anger in sport sponsorship

Keywords

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