| Original language | English |
|---|---|
| Title of host publication | Internal Relationship Management |
| Subtitle of host publication | Linking Human Resources to Marketing Performance |
| Publisher | Taylor and Francis |
| Pages | 43-63 |
| Number of pages | 21 |
| ISBN (Electronic) | 9780203050552 |
| ISBN (Print) | 9780789024602 |
| State | Published - Dec 6 2012 |
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