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Brand Naming in China: Sociolinguistic Implications
Fengru li
,
Nader H. Shooshtari
Management and Marketing
University of Montana
Research output
:
Contribution to journal
›
Review article
›
peer-review
24
Scopus citations
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Social Sciences
Sociolinguistics
100%
China
100%
Chinese
50%
Brand Name
50%
Multinational Company
50%
Conceptual Framework
25%