Creative Analogy As a Means of Articulating Incongruent Sponsorships

R Madrigal, J King

Research output: Contribution to journalArticlepeer-review

21 Scopus citations
Original languageAmerican English
Pages (from-to)521-535
Number of pages15
JournalJournal of Advertising
Volume46
Issue number4
DOIs
StatePublished - 2017

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