Curriculum Internationalization at AACSB Schools: Immersive Experiences, Student Placement, and Assessment

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This article presents results from a survey of AACSB-accredited business schools' progress in internationalizing their curricula in view of a recent AACSB report. We present data on the use of immersive experiences, degree of success in student placement in internationally oriented careers, and assessment of internationalization efforts. The results indicate growth of internationalization activities at virtually all schools as expected, but these efforts may not always match AACSB recommendations. For instance, AACSB criticized business programs for not coordinating internationalization activities in a strategic manner to improve courses and develop skills needed by international managers. Our survey finds that many schools do not attempt to tie their international experiences to specific courses, but they report the experiences are used to build skills students need. Most institutions also do not examine job placement as a measure of curriculum internationalization success. We find that many schools do not assess the outcomes of their internationalization efforts in a way that can demonstrate whether or not recent AACSB suggestions are being met.

Original languageEnglish
Pages (from-to)134-156
Number of pages23
JournalJournal of Teaching in International Business
Issue number2
StatePublished - Apr 2014


  • Curriculum assessment
  • International business
  • International business curriculum
  • International programs


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