Enhancing Student’s Understanding of Enterprise Systems Using Salesforce

Jason Triche, Tianxi Dong, Jacki Landon, Ezekiel Baied

Research output: Contribution to journalArticlepeer-review


The adoption of enterprise-wide systems like Customer Relationship Management (CRM) systems continues to grow globally. Due to the prevalence of CRM software in businesses and CRM’s expected growth, Information Systems (IS) graduates will likely interact with a CRM system in their careers. However, learning enterprise systems like CRM is challenging for students due to the complexities surrounding integrating people and processes around a technology platform. This paper illustrates how an information systems course employs a CRM project using an experiential learning approach to help IS students develop functional and technical knowledge of CRM and discover creative ways to solve business problems using Salesforce. Project details, exercises, and lessons learned from previous project implementations are provided. Results of students’ assessments indicate the hands-on Salesforce CRM project can lead to improved functional and technical learning outcomes.

Original languageEnglish
Pages (from-to)25-36
Number of pages12
JournalJournal of Information Systems Education
Issue number1
StatePublished - Dec 2024


  • Business processes
  • Customer relationship management (CRM)
  • Experiential learning & education
  • Salesforce


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