A survey of senior managers from 18 firms comprising 20 different operational divisions was conducted to determine the perceived difference between hardware and software companies. The survey questions addressed the structural, managerial, financial, product, and personnel distinctions between hardware oriented and software oriented companies. The results indicated that there are sizable factor and cultural differences between computer hardware and software firms. Software firms are smaller, more intellectually diverse, and more vulnerable than hardware firms. Hardware companies have considerable economic inertia and continuing revenue streams. These differences require unique management approaches and styles.
- Computer industry management style
- Hardware firms
- Hardware/software firm differences
- Software firms