Examining the industry comparative traits of hardware and software manufacturers

Robert C. Newman, William A. Newman, Gerald E. Evans

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


A survey of senior managers from 18 firms comprising 20 different operational divisions was conducted to determine the perceived difference between hardware and software companies. The survey questions addressed the structural, managerial, financial, product, and personnel distinctions between hardware oriented and software oriented companies. The results indicated that there are sizable factor and cultural differences between computer hardware and software firms. Software firms are smaller, more intellectually diverse, and more vulnerable than hardware firms. Hardware companies have considerable economic inertia and continuing revenue streams. These differences require unique management approaches and styles.

Original languageEnglish
Pages (from-to)171-178
Number of pages8
JournalInformation and Management
Issue number4
StatePublished - Nov 1987


  • Computer industry management style
  • Hardware firms
  • Hardware/software firm differences
  • Software firms


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