Improving survey responses with postcards

Paul R. Murphy, Douglas R. Dalenberg, James M. Daley

Research output: Contribution to journalArticlepeer-review

20 Scopus citations


Previous research on mail survey response has been focused on consumer and/or student populations, with little effort aimed specifically at industrial organizations. This paper reports on a planned test of the impact of postcard prenotification on large industrial respondents. The results indicate that postcard prenotification had positive impacts on response rates, response speed, and data quality. The study also included analysis of the associated costs.

Original languageEnglish
Pages (from-to)349-355
Number of pages7
JournalIndustrial Marketing Management
Issue number4
StatePublished - Nov 1990


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