TY - JOUR
T1 - Improving survey responses with postcards
AU - Murphy, Paul R.
AU - Dalenberg, Douglas R.
AU - Daley, James M.
PY - 1990/11
Y1 - 1990/11
N2 - Previous research on mail survey response has been focused on consumer and/or student populations, with little effort aimed specifically at industrial organizations. This paper reports on a planned test of the impact of postcard prenotification on large industrial respondents. The results indicate that postcard prenotification had positive impacts on response rates, response speed, and data quality. The study also included analysis of the associated costs.
AB - Previous research on mail survey response has been focused on consumer and/or student populations, with little effort aimed specifically at industrial organizations. This paper reports on a planned test of the impact of postcard prenotification on large industrial respondents. The results indicate that postcard prenotification had positive impacts on response rates, response speed, and data quality. The study also included analysis of the associated costs.
UR - http://www.scopus.com/inward/record.url?scp=38249016238&partnerID=8YFLogxK
U2 - 10.1016/0019-8501(90)90007-I
DO - 10.1016/0019-8501(90)90007-I
M3 - Article
AN - SCOPUS:38249016238
SN - 0019-8501
VL - 19
SP - 349
EP - 355
JO - Industrial Marketing Management
JF - Industrial Marketing Management
IS - 4
ER -