Improving survey responses with postcards

Paul R. Murphy; Douglas R. Dalenberg; James M. Daley

doi:10.1016/0019-8501(90)90007-I

Improving survey responses with postcards

Paul R. Murphy
, Douglas R. Dalenberg
, James M. Daley

Economics

Research output: Contribution to journal › Article › peer-review

21 Scopus citations

Abstract

Previous research on mail survey response has been focused on consumer and/or student populations, with little effort aimed specifically at industrial organizations. This paper reports on a planned test of the impact of postcard prenotification on large industrial respondents. The results indicate that postcard prenotification had positive impacts on response rates, response speed, and data quality. The study also included analysis of the associated costs.

Original language	English
Pages (from-to)	349-355
Number of pages	7
Journal	Industrial Marketing Management
Volume	19
Issue number	4
DOIs	https://doi.org/10.1016/0019-8501(90)90007-I
State	Published - Nov 1990

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10.1016/0019-8501(90)90007-I

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title = "Improving survey responses with postcards",

abstract = "Previous research on mail survey response has been focused on consumer and/or student populations, with little effort aimed specifically at industrial organizations. This paper reports on a planned test of the impact of postcard prenotification on large industrial respondents. The results indicate that postcard prenotification had positive impacts on response rates, response speed, and data quality. The study also included analysis of the associated costs.",

author = "Murphy, \{Paul R.\} and Dalenberg, \{Douglas R.\} and Daley, \{James M.\}",

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T1 - Improving survey responses with postcards

AU - Murphy, Paul R.

AU - Dalenberg, Douglas R.

AU - Daley, James M.

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N2 - Previous research on mail survey response has been focused on consumer and/or student populations, with little effort aimed specifically at industrial organizations. This paper reports on a planned test of the impact of postcard prenotification on large industrial respondents. The results indicate that postcard prenotification had positive impacts on response rates, response speed, and data quality. The study also included analysis of the associated costs.

AB - Previous research on mail survey response has been focused on consumer and/or student populations, with little effort aimed specifically at industrial organizations. This paper reports on a planned test of the impact of postcard prenotification on large industrial respondents. The results indicate that postcard prenotification had positive impacts on response rates, response speed, and data quality. The study also included analysis of the associated costs.

UR - https://www.scopus.com/pages/publications/38249016238

U2 - 10.1016/0019-8501(90)90007-I

DO - 10.1016/0019-8501(90)90007-I

M3 - Article

AN - SCOPUS:38249016238

SN - 0019-8501

VL - 19

SP - 349

EP - 355

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 4

ER -

Improving survey responses with postcards

Abstract

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