Introduction: The study of sports and events consumer behavior

Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

4 Scopus citations

Original language	English
Title of host publication	Consumer Behavior Knowledge for Effective Sports and Event Marketing
Publisher	Taylor and Francis
Pages	1-28
Number of pages	28
ISBN (Electronic)	9780203844113
ISBN (Print)	9780415873574
State	Published - Jan 7 2011

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This output contributes to the following UN Sustainable Development Goals (SDGs)

@inbook{742a02357c174ae5a4356bb9180053fb,

title = "Introduction: The study of sports and events consumer behavior",

author = "Jesse King and Kahle, \{Lynn R.\} and Close, \{Angeline G.\}",

year = "2011",

month = jan,

day = "7",

language = "English",

isbn = "9780415873574",

pages = "1--28",

booktitle = "Consumer Behavior Knowledge for Effective Sports and Event Marketing",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - Introduction

T2 - The study of sports and events consumer behavior

AU - King, Jesse

AU - Kahle, Lynn R.

AU - Close, Angeline G.

PY - 2011/1/7

Y1 - 2011/1/7

UR - https://www.scopus.com/pages/publications/84921288393

M3 - Foreword/postscript

AN - SCOPUS:84921288393

SN - 9780415873574

SP - 1

EP - 28

BT - Consumer Behavior Knowledge for Effective Sports and Event Marketing

PB - Taylor and Francis

ER -