Is Nestlé a Lady? The Feminine Brand Name Advantage

Ruth Pogacar, Justin Angle, Tina M. Lowrey, L. J. Shrum, Frank R. Kardes

Management and Marketing

Research output: Contribution to journal › Article › peer-review

41 Scopus citations

2 results
- Title
- Date(ascending)

The market advantage of a feminine brand name
Justin Angle
02/17/21
1 item of Media coverage
Press/Media
Press Release From the Journal of Marketing: The Market Advantage of a Feminine Brand Name
Justin Angle
02/16/21
1 item of Media coverage
Press/Media