Jilted? the manager's little book for keeping customers in a recession

Scott F. Latham; Michael R. Braun

doi:10.1108/02756661011012732

Jilted? the manager's little book for keeping customers in a recession

Scott F. Latham, Michael R. Braun

Management and Marketing

University of Massachusetts Lowell

Research output: Contribution to journal › Article › peer-review

13 Scopus citations

Original language	English
Pages (from-to)	4-10
Number of pages	7
Journal	Journal of Business Strategy
Volume	31
Issue number	1
DOIs	https://doi.org/10.1108/02756661011012732
State	Published - Jan 5 2010

Keywords

Consumer behaviour
Customer retention
Recession
Risk management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1108/02756661011012732

Cite this

@article{c274fe161df34c08b1d94db6081318b5,

title = "Jilted? the manager's little book for keeping customers in a recession",

keywords = "Consumer behaviour, Customer retention, Recession, Risk management",

author = "Latham, {Scott F.} and Braun, {Michael R.}",

year = "2010",

month = jan,

day = "5",

doi = "10.1108/02756661011012732",

language = "English",

volume = "31",

pages = "4--10",

journal = "Journal of Business Strategy",

issn = "0275-6668",

publisher = "Emerald Group Publishing Ltd.",

number = "1",

}

TY - JOUR

T1 - Jilted? the manager's little book for keeping customers in a recession

AU - Latham, Scott F.

AU - Braun, Michael R.

PY - 2010/1/5

Y1 - 2010/1/5

KW - Consumer behaviour

KW - Customer retention

KW - Recession

KW - Risk management

UR - http://www.scopus.com/inward/record.url?scp=73649112801&partnerID=8YFLogxK

U2 - 10.1108/02756661011012732

DO - 10.1108/02756661011012732

M3 - Article

AN - SCOPUS:73649112801

SN - 0275-6668

VL - 31

SP - 4

EP - 10

JO - Journal of Business Strategy

JF - Journal of Business Strategy

IS - 1

ER -

Jilted? the manager's little book for keeping customers in a recession

Keywords

UN SDGs

Access to Document

Other files and links

Cite this