Jilted? the manager's little book for keeping customers in a recession

Scott F. Latham, Michael R. Braun

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)4-10
Number of pages7
JournalJournal of Business Strategy
Volume31
Issue number1
DOIs
StatePublished - Jan 5 2010

Keywords

  • Consumer behaviour
  • Customer retention
  • Recession
  • Risk management

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