Jilted? the manager's little book for keeping customers in a recession

Scott F. Latham; Michael R. Braun

doi:10.1108/02756661011012732

Jilted? the manager's little book for keeping customers in a recession

Scott F. Latham
, Michael R. Braun

Management and Marketing

University of Massachusetts Lowell

Research output: Contribution to journal › Article › peer-review

14 Scopus citations

Original language	English
Pages (from-to)	4-10
Number of pages	7
Journal	Journal of Business Strategy
Volume	31
Issue number	1
DOIs	https://doi.org/10.1108/02756661011012732
State	Published - Jan 5 2010

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Consumer behaviour
Customer retention
Recession
Risk management

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10.1108/02756661011012732

Cite this

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AU - Braun, Michael R.

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KW - Customer retention

KW - Recession

KW - Risk management

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Jilted? the manager's little book for keeping customers in a recession

UN SDGs

Keywords

Access to Document

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Cite this