Look, Puppies! A Visual Content Analysis of Required Risk Statements Embedded in Direct-to-Consumer Pharmaceutical Advertising

J King, L Koppenhafer, R Madrigal

Research output: Contribution to journalArticlepeer-review

12 Scopus citations
Original languageAmerican English
Article number0743915619889052
Pages (from-to)45-61
Number of pages17
JournalJournal of Public Policy and Marketing
Issue number1
StatePublished - Jan 2021


  • Dtc
  • Advertising
  • Distraction
  • Public policy
  • Visual content analysis

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