Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent

Robert Madrigal, Cat Armstrong-Soule, Jesse King

Research output: Contribution to journal › Article › peer-review

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@article{fa52d504eac343fe9345eed67ef01522,

title = "Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent",

author = "Robert Madrigal and Cat Armstrong-Soule and Jesse King",

year = "2024",

month = feb,

day = "12",

doi = "10.1080/00913367.2024.2306401",

language = "American English",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

}

TY - JOUR

T1 - Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent

AU - Madrigal, Robert

AU - Armstrong-Soule, Cat

AU - King, Jesse

PY - 2024/2/12

Y1 - 2024/2/12

U2 - 10.1080/00913367.2024.2306401

DO - 10.1080/00913367.2024.2306401

M3 - Article

SN - 0091-3367

JO - Journal of Advertising

JF - Journal of Advertising

ER -