Measuring Geotourism:Developing and Testing the Geotraveler Tendency Scale (GTS)

B. Bynum Boley, Norma Polovitz Nickerson, Keith Bosak

    Research output: Contribution to journalArticlepeer-review


    Geotourism is tourism that sustains or enhances the geographical character of a place, including its environment, culture, aesthetics, heritage, and the well-being of its residents. The purpose of this study was to develop and test a scale measuring geotraveler tendencies (GTS). The GTS consists of 35 items across eight subscales measuring both attitudes and behaviors of travelers. Confirmatory factor analysis tested each scale for construct validity, convergent validity, discriminant validity, and nomological validity, and demonstrated that all eight scales of the GTS were valid and reliable measures of the dimensions of geotourism. Standardized factor loadings ranged from.52 to.92 and construct reliability scores ranged from.72 to.94 for the eight attitudinal and behavioral scales. For destinations interested in promoting geotourism, the GTS provides a tool to determine if visitors traveling to their area embrace geotourism values of sustaining and enhancing the geographical character of place.

    Original languageEnglish
    Pages (from-to)567-578
    Number of pages12
    JournalJournal of Travel Research
    Issue number5
    StatePublished - Sep 2011


    • confirmatory factor analysis
    • geotourism
    • scale development
    • sustainable tourism


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