Modeling Iso-Ahola's Motivation Theory in the Tourism Context.

DAVID SNEPENGER, JESSE KING, ERIC MARSHALL, MUZAFFER UYSAL

Research output: Contribution to journalArticlepeer-review

184 Scopus citations

Abstract

Iso-Ahola's theory asserts that personal escape, personal seeking, interpersonal escape, and interpersonal seeking motivate tourism and recreation. This article ope rationalizes and empirically tests Iso-Ahola's theory for similar tourism and recreation experiences. The motivation dimensions are monitored using scenario-based data for sporting events, beaches, amusement parks, and natural parks. The first investigation used confirmatory factor analysis to explore the efficacy of six competing motivational structures. Three of these competing models achieved superior and similar fit statistics, with one model incorporating the most parsimonious structure. This model gave equal and direct salience to each of the four motivations. The second investigation examined the differences in motivation levels for tourism and recreation experiences. Tourism experiences exhibited higher levels of motivation, particularly for the personal seeking and personal escape dimensions. The third investigation found no relationship between the number of recent domestic and international vacations and tourism motivations among the subjects.
Original languageEnglish
Pages (from-to)140-149
Number of pages10
JournalJournal of Travel Research
Volume45
Issue number2
DOIs
StatePublished - Nov 1 2006

Keywords

  • TOURISM
  • MOTIVATION (Psychology)
  • RECREATION
  • SPORTS events
  • BEACHES
  • AMUSEMENT parks
  • PARKS
  • TRAVEL
  • RECREATION areas
  • confirmatory factor analysis
  • Iso-Ahola's motivation theory
  • tourism and recreation motivations

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