More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency
- Alexander L. Metcalf
- , Justin W. Angle
- , Conor N. Phelan
- , B. Allyson Muth
- , James C. Finley
- University of Montana
- Pennsylvania State University
Research output: Contribution to journal › Article › peer-review
35
Scopus
citations