TY - JOUR
T1 - Reducing ethnocentrism in international business students with an online multicultural supplement
AU - Fluck, Udo
AU - Clouse, Shawn F.
AU - Shooshtari, Nader H.
PY - 2007
Y1 - 2007
N2 - This study addresses the question of whether multicultural online supplements can reduce ethnocentricity in students. The results based on data collected through an established "global-mindedness" questionnaire in both a traditional International Business course and one with an online addition, suggest that online supplements are a valuable tool to reduce levels of ethnocentricity and increase international competence. The students in the class with an online supplement showed reduced ethnocentric attitudes, and increase in multicultural awareness and globalmindedness compared with those in the class without the online supplement. Based on these findings, multicultural hybrid course structures can aid in educating the next generation of graduates to perform successfully in a global setting.
AB - This study addresses the question of whether multicultural online supplements can reduce ethnocentricity in students. The results based on data collected through an established "global-mindedness" questionnaire in both a traditional International Business course and one with an online addition, suggest that online supplements are a valuable tool to reduce levels of ethnocentricity and increase international competence. The students in the class with an online supplement showed reduced ethnocentric attitudes, and increase in multicultural awareness and globalmindedness compared with those in the class without the online supplement. Based on these findings, multicultural hybrid course structures can aid in educating the next generation of graduates to perform successfully in a global setting.
KW - Ethnocentricity
KW - Global-mindedness
KW - Hybrid course structure
KW - International competence
KW - Multicultural awareness
UR - http://www.scopus.com/inward/record.url?scp=34548331573&partnerID=8YFLogxK
U2 - 10.1300/J066v18n02_07
DO - 10.1300/J066v18n02_07
M3 - Article
AN - SCOPUS:34548331573
SN - 0897-5930
VL - 18
SP - 133
EP - 151
JO - Journal of Teaching in International Business
JF - Journal of Teaching in International Business
IS - 2-3
ER -