Abstract
Affirmative Action is a contested concept in the United States (U.S.). Fisher v. the University of Texas (UT) is a key recent case focused on Fisher, a White woman, an alleged victim of discrimination. Fisher spurred online discussion about race as a factor in university admissions. The authors analyzed 13,158 tweets using #StayMadAbby utilizing critical discourse analysis and thematic analysis surrounding Affirmative Action in university admissions. The results and discussion frame Affirmative Action discourse as a racial project. The content of #StayMadAbby demonstrates that social media can connect people experiencing marginalization, encourage discussion, and engender participation as an exercise of collective resiliency.
Original language | English |
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Pages (from-to) | 716-730 |
Number of pages | 15 |
Journal | Journal of Diversity in Higher Education |
Volume | 15 |
Issue number | 6 |
DOIs | |
State | Published - Jul 2021 |
Keywords
- #staymadabby
- Affirmative action
- Black excellence
- Social media
- White entitlement