Taking "fun and games" seriously: Proposing the hedonic-motivation system adoption model (HMSAM)
- Paul Benjamin Lowry
- , James Eric Gaskin
- , Nathan W. Twyman
- , Bryan Hammer
- , Tom L. Roberts
- City University of Hong Kong
- Brigham Young University
- University of Arizona
- Louisiana Tech University
Research output: Contribution to journal › Article › peer-review
486
Scopus
citations