The affect heuristic in early judgments of product innovations

J King; P Slovic

doi:10.1002/cb.1491

The affect heuristic in early judgments of product innovations

J King
, P Slovic

Management and Marketing

Research output: Contribution to journal › Article › peer-review

40 Scopus citations

Original language	American English
Pages (from-to)	411-428
Number of pages	18
Journal	Journal of Consumer Behaviour
Volume	13
Issue number	6
DOIs	https://doi.org/10.1002/cb.1491
State	Published - 2014

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10.1002/cb.1491

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author = "J King and P Slovic",

year = "2014",

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The affect heuristic in early judgments of product innovations

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