The affect heuristic in early judgments of product innovations

J King; P Slovic

doi:10.1002/cb.1491

The affect heuristic in early judgments of product innovations

J King, P Slovic

Management and Marketing

Research output: Contribution to journal › Article › peer-review

36 Scopus citations

Original language	American English
Pages (from-to)	411-428
Number of pages	18
Journal	Journal of Consumer Behaviour
Volume	13
Issue number	6
DOIs	https://doi.org/10.1002/cb.1491
State	Published - 2014

Access to Document

10.1002/cb.1491

Cite this

@article{b856164e36a446389d2bb55945d1e81b,

title = "The affect heuristic in early judgments of product innovations",

author = "J King and P Slovic",

year = "2014",

doi = "10.1002/cb.1491",

language = "American English",

volume = "13",

pages = "411--428",

journal = "Journal of Consumer Behaviour",

issn = "1472-0817",

publisher = "Wiley-Blackwell",

number = "6",

}

TY - JOUR

T1 - The affect heuristic in early judgments of product innovations

AU - King, J

AU - Slovic, P

PY - 2014

Y1 - 2014

UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=umimpact&SrcAuth=WosAPI&KeyUT=WOS:000345220200004&DestLinkType=FullRecord&DestApp=WOS_CPL

U2 - 10.1002/cb.1491

DO - 10.1002/cb.1491

M3 - Article

SN - 1472-0817

VL - 13

SP - 411

EP - 428

JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

IS - 6

ER -

The affect heuristic in early judgments of product innovations

Access to Document

Other files and links

Cite this