The health halo of morality- and purity-signifying brand names

C Amos, J King, S King

Research output: Contribution to journalArticlepeer-review

8 Scopus citations
Original languageAmerican English
Pages (from-to)1262-1276
Number of pages15
JournalJournal of Product and Brand Management
Issue number8
StatePublished - Nov 12 2021


  • Brand name halo effect
  • Ethical food
  • Ethical food perceptions
  • Food halo effect
  • Health halo
  • Moral food choices
  • Morality of food
  • Natural and organic food
  • Natural labeling
  • Organic labeling

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