@article{2bd24bf021f24a039d1cd25c2c856bea,
title = "The health halo of morality- and purity-signifying brand names",
keywords = "Brand name halo effect, Ethical food, Ethical food perceptions, Food halo effect, Health halo, Moral food choices, Morality of food, Natural and organic food, Natural labeling, Organic labeling",
author = "C Amos and J King and S King",
year = "2021",
month = nov,
day = "12",
doi = "10.1108/JPBM-06-2020-2947",
language = "American English",
volume = "30",
pages = "1262--1276",
journal = "Journal of Product and Brand Management",
issn = "1061-0421",
publisher = "Emerald Group Publishing Ltd.",
number = "8",
}