The Study of Sports and Events Consumer Behavior

Jesse King, Kahle Lynn, Angeline Close

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original languageAmerican English
Title of host publicationUsing Consumer Behavior Knowledge for Effective Sports Marketing
StatePublished - 2011

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  • SDG 12 - Responsible Consumption and Production

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