@inbook{d3bd2e8e2157407db2319610cf05993f,
title = "Transition to Western Consumerism: How Consumers Cope with Marketing in Romania",
abstract = "A market economy has the potential to bestow a variety of benefits upon consumers: better products, greater choice, more competitive prices. We argue that consumers in transition economies may have particular difficulties that affect their ability to reward firms that provide market-oriented benefits. Previous literature and in-depth interviews in Romania are used to develop a framework for exploring market orientation in transition economies from the consumer point of view.",
keywords = "Coping Response, Market Orientation, Persuasion Attempt, Persuasion Knowledge, Transition Economy",
author = "Simona Stan and Boush, {David M.}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-11845-1_53",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "157--160",
booktitle = "Developments in Marketing Science",
}