When does identity salience prime approach and avoidance? A balance-congruity model

Justin W. Angle, Mark R. Forehand, Americus Reed

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationThe Routledge Companion to Identity and Consumption
PublisherTaylor and Francis
Pages375-383
Number of pages9
ISBN (Electronic)9780203105337
ISBN (Print)9780415783064
StatePublished - Jan 4 2013

Cite this