Original language | English |
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Title of host publication | The Routledge Companion to Identity and Consumption |
Publisher | Taylor and Francis |
Pages | 375-383 |
Number of pages | 9 |
ISBN (Electronic) | 9780203105337 |
ISBN (Print) | 9780415783064 |
State | Published - Jan 4 2013 |
When does identity salience prime approach and avoidance? A balance-congruity model
Justin W. Angle, Mark R. Forehand, Americus Reed
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1
Scopus
citations