When does identity salience prime approach and avoidance?: A balance-congruity model

When does identity salience prime approach and avoidance? A balance-congruity model

Justin W. Angle, Mark R. Forehand, Americus Reed

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Scopus citations

Original language	English
Title of host publication	The Routledge Companion to Identity and Consumption
Publisher	Taylor and Francis
Pages	375-383
Number of pages	9
ISBN (Electronic)	9780203105337
ISBN (Print)	9780415783064
State	Published - Jan 4 2013

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T1 - When does identity salience prime approach and avoidance?

T2 - A balance-congruity model

AU - Angle, Justin W.

AU - Forehand, Mark R.

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PY - 2013/1/4

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UR - https://www.scopus.com/pages/publications/85072849833

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