When does identity salience prime approach and avoidance?: A balance-congruity model

When does identity salience prime approach and avoidance? A balance-congruity model

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Scopus citations

Original language	English
Title of host publication	The Routledge Companion to Identity and Consumption
Publisher	Taylor and Francis
Pages	375-383
Number of pages	9
ISBN (Electronic)	9780203105337
ISBN (Print)	9780415783064
State	Published - Jan 4 2013

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title = "When does identity salience prime approach and avoidance?: A balance-congruity model",

author = "Angle, \{Justin W.\} and Forehand, \{Mark R.\} and Americus Reed",

year = "2013",

month = jan,

day = "4",

language = "English",

isbn = "9780415783064",

pages = "375--383",

booktitle = "The Routledge Companion to Identity and Consumption",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - When does identity salience prime approach and avoidance?

T2 - A balance-congruity model

AU - Angle, Justin W.

AU - Forehand, Mark R.

AU - Reed, Americus

PY - 2013/1/4

Y1 - 2013/1/4

UR - https://www.scopus.com/pages/publications/85072849833

M3 - Chapter

AN - SCOPUS:85072849833

SN - 9780415783064

SP - 375

EP - 383

BT - The Routledge Companion to Identity and Consumption

PB - Taylor and Francis

ER -